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How To Reverse Engineer Your Success By Michael Southon

The best and fastest way to learn how to make moneyon the Internet is to buy the marketing books ofsuccessful web marketers. You can find a selection ofmarketing books at these sites:

http://www.ebooksnbytes.com http://www.freezineweb.com/mktg-books.html http://www.free-ebooks.net/ http://www.ebookdirectory.com/

But there's also another way: study their web sitesand reverse engineer their success.

The great thing about the Internet is that everythingis visible - nothing is hidden. If it's working forthem, you can find out exactly how they're doing it bystudying their site.

=> Subscribe to their Newsletter and examine their Welcome Message.

=> Analyze their Newsletter and see exactly how they use it to generate income.

=> Sign up for their free autoresponder course and find out why it produces sales.

=> Check out which affiliate programs they promote.

=> Read their free eBooks and discover how they bring in new customers.

Here are some examples:

(1) Recently I signed up for the Newsletter ofsomeone who makes $130,000 a year just from affiliateprograms. I wanted to see how he was doing it. What Inoticed was that he doesn't even try to sell theaffiliate products - he tells his readers how much hemakes from those programs. Naturally, they join(through his link). The result? He has an army ofsub-affiliates who do the selling for him.

(2) In another Ezine I recently saw a 40 word adthat interested me. I clicked on the link, and insteadof taking me to the home page of the product, it tookme straight to the order form. Very clever, and veryeffective.

(3) A few weeks ago I subscribed to a freeautoresponder course - 12 daily web marketing lessons.Many people never finish these free courses. Theyunsubscribe half way through.

But this marketer made sure that people finished hiscourse - he announced in the first lesson that the12th lesson contained the download link for a veryuseful free eBook that I wanted. Naturally, I stayedwith it till the last lesson.

(4) Last week I signed up for a marketing guru's15-day free autoresponder course and I was amazed tosee how easily it had been put together. Each modulewas simply a freely-available article by a recognizedweb marketing expert, with a sprinkling of affiliatelinks.

To sum up, when you visit the website of a marketingexpert, pay close attention to everything you see. Askyourself "Why is s/he doing that?". Everything isthere for a reason.

If you make this a habit you'll quickly learn the artof making money on the Internet.

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