For many of us, the idea of getting free publicity can be a
confusing and daunting task. So why do it? Because free
publicity really works and if you are looking for ways to
attract new customers to your internet business, free
publicity is by far one of the best ways to do it. I am
going to share with you five key steps to getting free
publicity for your products. They go as follows:
1) Website Focus: Make sure your site is focused on a
specific category of products. I cannot stress this enough.
The editors will often check to see if your site features
products that are in the same category as your product
press release. This is one of the key ways you can get free
publicity for your products. Because when you send out a
press release on a new product, the editors will check your
site to make sure that you offer similar products. Once
they see that you offer a wide range of products in this
same category, you will greatly improve your chances for
getting free publicity for your products and website.
2) Target the right magazines for your products: I have
talked to many people who are tempted to send out their
press releases to every magazine available. I strongly
advise against doing this. It is simply not effective and
can even upset the editors when you send them information
not related to their audience. It also reduces your chances
of getting in the magazines if you are sending out press
releases to every magazine category. The key is to stick
with the most targeted magazines for your products and only
email them with your product announcements.
3) Be consistent and patient while emailing the editors: it
is very important to be consistent when you email the
editors. Try to introduce a new product on a monthly to
bi-monthly basis to the editors of the magazines. If you do
it on a consistent basis before you know it, one of your
products could be picked up in one of the magazines. It is
also important to be patient with the process. You may not
here anything for a few months and then all of a sudden you
will find out that a magazine picked up your press release
and is running it. On average it takes print magazines a
month to three months to print your press release. For
online magazines you could have your press release picked
up within days or weeks. That is why it is important to
4) Be prompt to an editor’s request:
Be prepared when the editors contact you. Many times an
editor will want to contact you and ask some basic
questions about your company. Another reason they might
contact you would be to include your product in their next
When this happens the editor will ask you for a 300 dpi
photo of your product to be e-mailed to them so they can
put it in the magazine. Through the years of doing e-mail
press releases, I have learned to contact my suppliers
before I send out a press release and ask them for a 300
dpi photo. I keep the photo(s) on file in a computer file
folder marked “editor’s photos.” They are easy to retrieve,
and since I already requested the picture ahead of time, I
can just retrieve it from my file and send it to the editor
within minutes of the request.
5) Personalize the Press Release
Whenever possible find ways to personalize the press
release. Here is a simple technique you can use:
Address the e-mail to the specific editor of the magazine.
Instead of writing: "To the editors of the magazine" Take
the extra step of searching the magazine’s website for the
name of the editor and address them accordingly. To find
out more about getting free publicity for your products and
site visit http://www.productpressrelease.com
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