Finding innovative and unique ways to distribute
information about your product or service is the key to success
on the Internet. Here are five ways to help you increase
1. Directory Linking
Create separate directories for each topic on your web site.
No more than 25 -- the major search engines will bounce you
out or black list you if you have more than 25 on any one page. A
few years back, the search engines didn't make this distinction,
however, now they do.
Always request that your web site be listed on other
people's web site. All they can do is say no. However, they
might say yes. Design a template e-mail for this request.
You can do so in a "signature" as well as in Outlook.
Have a few different sizes of directly linking paragraphs
available for quick submissions.
2. Bonus Advertising or Exchange
Do you have a product or service that doesn't sell well?
Let others add it to their offers as a bonus. Offer it as a
freebie for someone else's product or service.
Create a template e-mail that others can use to cut and paste
into their e-mail or broadcast system to send out to their
subscribers. Goal -- make it as easy as possible on the
receiver to propel the information to their lists.
3. Trade Autoresponder Space With Other Businesses
Find others who send out information with autoresponders.
Exchange ad space. You will want to keep the product or
service exchange to noncompetitive or complimentary to your
You can agree to exchange top, bottom or middle space.
Let's say you send out articles via autoresponders. Add
their ad in between the article.
If you are an affiliate, add a sales pitch and link into the
various articles. Keep the number down to one or two ads
per article. That is if you want people to keep requesting
4. Voice Mail Tip Line (This is my favorite!)
Start a free quick tip line. Offer a daily, weekly, or
monthly tip on your services or products through your
telephone voice mail system.
Some people change their message daily as to their
availability. If daily, create enough for five days a week
for three months. That is a total of 60 quick tips. After
the three months, start the segment all over again.
Add an ad for an upcoming event or the next place of your
Quick tips are best though. People will leave more messages
and you will not feel guilty about letting the phone call go
to voice mail.
5. Content Swap
Exchange articles or other content with other web sites.
Who are the gatekeepers for your business? Find their
web sites, exchange articles.
You could trade articles, top ten lists, etc. Both
parties could include a resource box at the end of the
If you know of their service or product personally, write
a two-liner testimonial.