Napoleon Hill, the famous inspirational writer, once met a reader who became a millionaire after reading one of his books. The book, Think and Grow Rich, transformed Bill McCall of Australia from rags to riches.
When Bill was 19 years old, he sold hides and skins. He failed miserably. Two years later, he ran for Federal Congress. Again, he failed. In desperation, Bill went to the library to read about success principles. There, he found Hill’s book.
Although he read the book three times, he failed to see how to use the success principles. Then, during the fourth reading, something shifted within him, a flash of inspiration, and his life changed.
Years later, after meeting the author, Bill McCall, now the Honorable William V. McCall, now a director of 22 family-owned businesses, and now a man as rich as the people whom he had once read about, narrated the moment his life fell into place.
“I was reading Think and Grow Rich for the fourth time while walking leisurely along a business street in Sydney. And then it happened! It happened suddenly. I stopped in front of a meat market and glanced up. And in that fraction of a second I had a flash of inspiration.
“You see, I was reading Chapter Four entitled ‘Autosuggestion.’ The subheading was ‘The Medium for Influencing the Subconscious Mind.’ Now I remember that when I was a boy my father read aloud from Emile Coue’s little book Self-Mastery Through Conscious Autosuggestion.”
“It was you,” Bill said to Napoleon Hill, “who pointed out in your book that if Emile Coue was successful in helping individuals avoid sickness and in bringing the sick back to good health, through conscious autosuggestion, autosuggestion could also be used to acquire riches or anything else one might desire. ‘Get rich through autosuggestion’: that was my great discovery. It was a new concept to me.
“You know: conscious autosuggestion is the agency of control through which an individual may voluntarily feed his subconscious mind on thoughts of a creative nature, or, by neglect, permit thoughts of a destructive nature to find their way into the rich garden of his mind.
“When you read aloud twice daily the written statement of your desire for money with emotion and concentrated attention, and you see and feel yourself already in possession of the money, you communicate the object of your desire directly to your subconscious mind. Through repetition of this procedure, you voluntarily create thought habits which are favorable to your efforts to transmute desire into its monetary equivalent.
“Let me say it again: It is most important that when you read aloud the statement of your desire through which you are endeavoring to develop a money consciousness, you read with emotion and strong feeling.
“Your ability to use the principles of autosuggestion will depend very largely upon your capacity to concentrate upon a given desire until that desire becomes a burning desire.
“When I arrived home, out of breath for running, I immediately set down at the dining room table and wrote: ‘My definite major aim is to be a millionaire by 1960.’”
The Honorable William V. McCall, the youngest person to be a member of the house of parliament, achieved his definite major aim to be a millionaire four days before his deadline.