Who wants to carry on being a failure?
Failure. Not a great word is it? It is a very negative word, it says nothing good happened at all. But it's still a word that is used a lot by so many people.
Here in the UK as this is being written there is a huge buzz in the media about an alternative phrase for the word failure. This buzz centres around a group of school teachers who have decided that failure is not an option for the children they teach. Now they just have "deferred success". Of course the media is sensationalising the phrase as Political correctness, but I can see where they are going with this.
Deferred success, I like the sound of it don't you? It was said by someone (and repeated by many) that you haven't failed until you actually stop trying. When you look right at it, deferred success means exactly the same thing. In a classroom they will make you do something over and over until you get it right, so until they give up doing it, no one has failed. If they eventually grasp the lesson then their success was only deferred until a later time.
Isn't this how you should see your business "failures" instead. You no longer failed you merely deferred success until you attain it later. Every "deferred success" is actually a step towards success because you just learned how not to do whatever it is you were attempting. Once you run out of ways that don't work, you will discover the one that does.
When you fail you are using a negative in association with your business. If you defer success then that says something positive is yet to come.
So isn't it time for you to stop failing, and instead have a "deferred success"?