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Success: By The Numbers By Tony Marino, Ph.D.

What is "success"? Why does it seem everyone wants "success"? What does "success" mean to you? Do you need "success"? Do you deserve "success"?

That's this week's focus!

Success. Where does it begin and what is it really?

According to Roget's International Thesaurus...

Success is...

* Accomplishment

* Prosperity

* Superiority

* Victory

When one examines the term "success" in this fashion, one can begin to see that "success" can be a fairly tall order. I mean success in most cases (our lives of simple normality), we were not simply born of it. Success must be achieved. Accomplishment must be attained. Prosperity must be built. Superiority must be earned. Victory must be won.

I am regularly blown away when I witness so many well-intentioned people try their hand at landing success right here on the NET; only to stumble and bumble through the massive quantities of gibberish found upon the browsers of millions of desktops and notebooks across the globe.

As I answer my hundreds of emails every week, I preach the same message time and again.

My sermon goes something like this...

Unless you have boat-loads of money to burn, you must build your structure one brick at a time. Time is the key.

Today's marketer consists of two separate categories...

Category #1

If you possess pockets deeper than the Grand Canyon itself,

Then...

You can easily and quite swiftly generate instant awareness about your product or service.

Category #2

If you are like most people and fit snugly into the upper 90% that must work to make a living,

Then...

You must first begin to practice the following disciplines to make the most of your initial e-business efforts:

1. Learn About Yourself...

What makes you tick? What turns you on? What turns you off? And, most importantly, what are you most passionate about?

2. Rely On Patience...

Remind yourself again and again that your new e-business adventure will take a certain amount of time to build. Anything worthy of wearing the ribbon of success did not just happened overnight.

3. Take "Baby Steps"...

Don't let the mystical world of "Smoke and Mirrors" send you into instant hyperventilation. Savor your e-business delicacy one bite at a time. Don't race from here to there with arrival of every new email opportunity. Work one e-business venture at a time.

4. Align Yourself With Successful People...

Remember, "Success breeds success"! If the person or company you are currently following is racing Mach 10 with their hair on fire exuding that "Deer-in-the-headlights" look, run quickly and furiously in any other direction than the one in which they are going. Hang with those that have proven their success and are more than willing to take you under their wing.

5. Have A Clue...

If you fail to plan than you plan to fail. Whether on a napkin or square sheet of toilet paper, write down your game plan. Always assume that if you do not write it down, you will forget. How can you sell your product or service if you yourself don't know what you're talking about. View your memoirs as a form of a contract to yourself.

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